• root: Bayan (nation, town, community)

The spirit of bayanihan depicts hospitality, camaraderie, and cooperation. In the olden days, When a family wanted to relocate, all the neighbors in the community would come together to quite literally pick up, and move the entire house to a new location. Together, a community united to achieve a common goal. Although this tradition is long gone, the concept of bayanihan remains the same.

Bayanihan will be exemplified through Golfipino by building a community of Filipino golfers to uplift one another for one common goal: To be the best golfer they can be!

• root: Galing (skilled or excellent) or an even deeper definition (magic)

The spirit of Kagalingan reflects the desire to be the best version of yourself. To be the best version of yourself is a never ending pursuit. Allowing one to continuously achieve goals and obtain the best outcomes in any endeavor. Kagalingan is a very important quality for people to have, especially in the game of golf. Patience, confidence, control, consistency, and lots of practice are all necessary qualities of an excellent golfer. The pursuit to master these qualities will only insure one's road to success. 

We not only want to pursue excellence in golf, the pursuit to always represent for Filipino culture is important to us. Filipino culture is so deep, and rich in heritage, it's our honor to share it. Striving to always represent for the culture in the highest regard is at our hearts core. 

• root: Likha (creating)
• Malikhain (creative)

We want to be malikhain in our efforts to represent for golf and the culture. Filipino representation in the golf world is fairly new, but we still want to be innovative in the ways we put on for the culture. Filipino history is vast, and there is so much to be learned from it. We feel there is a unique opportunity to share this history through a sport where there's not much representation yet. To enlighten old golfers, and try to attract new ones by sharing the culture is our goal.

• root: Tatag (solid, stable, foundation)
• Pagiging Matatag (being steady, firm, unyielding)

Pagiging matatag embodies a meaningful and synergistic way to approach life, and the game of golf.

Having a steady golf base relies on concentration to stabilize the body, and is responsible for many things in a golf swing. Power in a golf shot, and consistent contact are among the benefits of having a steady base.

To be firm reminds you to be confident in your decisions. Being confident Is essential in golf, as it strengthens your connection to your capabilities as a golfer, and in turn, allows you to better exert your will on a golf course.

To be matatag, is to also be unyielding. Golf is a difficult sport. One day you swing great, hit pure, straight shots and feel like your on top of the world. Then the next, it can feel as if you've never even picked up a club before in your life. But despite these frustrations, we come back for more, always determined to get better. This is the embodiment of being matatag.

• “Success in this game depends less on strength of body than strength of mind and character.” -Arnold Palmer

• root: Tao (relating to people; humans)
• Pagiging Makatao (Being for the people)

If not for the people, who would there be to pass heritage and tradition down? If not for the love people have for their culture, why would anyone share it?

Without the people to carry tradition, culture gets lost and ceases to exist. We want to carry help carry tradition on, in our own unique way. Pagiging Makatao is what this brand is for. A brand for a community we care about, and for a culture we care about. This brand is not one person. Its for everyone, and we want it to represent anyone.We want people to see themselves as a Golfipino. The ultimate goal is to spread what we care about through the beautiful game of golf. Through Golfipino, people too can be makatao, and do their part to carry tradition on as well.